Helen Pollett
speaker
284 appearances
4 recordings
1 series
first heard Dec 2025
last heard 4 Dec
Helen Pollett’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Dec 2025 with 4.
Appearances
On your website, your opening hours are uh 9 a.m.
to 5 p.m.
But on your Google business profile, they're 10 a.m.
to six p.m.
Uh and actually on all of the local directory listings you've got a mix in between.
The LLMs are not going to have any certainty over what your actual opening hours are, and neither are your your customers potentially.
But something that simple can have quite a compounding effect because
you can't be trusted because the information doesn't match up in different places and it leads to customers being disappointed because they turned up at nine AM and your store wasn't open because it only opens at ten actually.
Uh so they left a negative review and that then compounds in terms of what the L LMs will perceive as your your brand uh sentiment, et cetera, et cetera.
So
Consistency of messaging piece is really key across your your core kind of operating facts, but also about how other people are talking about you.
How do you want to be known?
Are you promoting that uh with every touch point that a a customer has with you?
Yeah, and I think um you've kind of hit the nail on the head a little bit there that a lot of marketers don't necessarily consider images, visual content, first and foremost.
I mean I I don't have that luxury given the industry that I'm working in, but a lot of people do uh tend to sort of think of the visuals after they've really considered the content, the written content itself.
But there is so much opportunity there.
There's I mean, sort of a very basic SEO level.
You've got the fact that
having images on your page gives you extra opportunity to really reinforce what that page is about.
So um by
Showing 161–180 of 284 · page 9 of 15
← Previous
Next →