Helen Pollett

speaker

284 appearances 4 recordings 1 series first heard Dec 2025 last heard 4 Dec

Helen Pollett’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 4 in all, peaking in Dec 2025 with 4.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · SMB SEO in the GEO Era · 1 Dec 2025 podcast

So being able to get an idea of how your brand is being spoken about through those LLMs gives you a good understanding of the general

opinion of of your users as to whether they value your brand or not.

it's a lot harder to do than uh it is for brands that are primarily online, so e commerce stores, because you just don't have the same level of visibility.

But I do think the L L Ms are actually opening up another way of you sort of testing the general feelings around your brand.

I think it's about understanding the user touch points uh on your website.

Long gone are the days where a person heard about your brand, went to your website and transacted straight away.

We've known that.

There's been multi-touch transactions for for years.

It could be that someone first discovers you through um PPC advert.

Uh they come to your website, they don't buy then and there, but they remember your brand name uh and they come back later via an organic search, or uh perhaps they've walked past your shop

uh in in town and they've seen the brand name and they think, oh, I'll look that up when I get home to see what they do.

There's multiple ways that people come across your brand.

Like visibility isn't only online, of course.

But I think the the most important thing, and especially in light of LLMs, is about consistency of messaging.

You want to make sure that your brick and mortar storefront matches up in tone in in messaging to

your storefront on your website.

You want to make sure that you are talking about your key differentiators in the same way across your digital content as your offline content, as other people are talking about you on their digital content.

Because LLMs are not just sourcing their information from your website, they're sourcing them it from a lot of other places as well.

So that consistency is really key because if you say, for example, um

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