Helen Pollett

speaker

284 appearances 4 recordings 1 series first heard Dec 2025 last heard 4 Dec

Helen Pollett’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Dec 2025 with 4.

Appearances

newest first · ▶ plays the moment

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · SMB SEO in the GEO Era · 1 Dec 2025 podcast

We should also be concerned about sentiment.

We can appear in the LLMs as an answer, but it could be surrounded by do not use this brand.

It's terrible.

Here are all the negative reviews about it.

That's not a good thing.

Whether it sends traffic to your site or not, that's not a good thing.

So even if uh at the moment you're not seeing a lot of traffic, that doesn't mean there's not things going on in the LLM platforms themselves that you need to be keeping an eye on.

I think

always with local businesses that have a really strong local presence and perhaps um a lot of their visibility is actually generated through word of mouth.

It's being able to track offline impacts.

uh in the same way that you can track online impact, which is difficult to do.

And I think that's very much a problem for companies that have a only a local focus, for example, um bakeries.

It might be that you notice that you've had an increased footfall in your bakery, but you don't necessarily know why.

You don't necessarily know what uh has led to two people hearing more about you.

And I think that's that's been an eternal struggle.

And we've tried to address that through things like, well, uh let's monitor reviews.

Uh are people saying speaking more positively about us?

Have there been complaints recently, that sort of thing, trying to understand the turn of the the general feeling around your brand.

And I would suggest that being able to monitor sentiment within LLMs is another good way of doing that because people may well be reviewing you on review sites.

And those review sites are feeding into the LLMs and that's how they're able to identify whether your brand is is considered positively or negatively.

Showing 121–140 of 284 · page 7 of 15