Helen Pollett
speaker
284 appearances
4 recordings
1 series
first heard Dec 2025
last heard 4 Dec
Helen Pollett’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Dec 2025 with 4.
Appearances
your demographic just doesn't use AI for things.
So it's about understanding your audience.
Where are they going to find out about brands like yours and addressing that as your first
point of the strategy, but also keeping an eye on how that will change over time because yes, AI might have a slower adoption in some demographics than others, but that doesn't mean that it's not being adopted at all.
And that could increase over time.
So
It's understanding your audience and that's always got to be the centre of any marketing strategy.
Who is your audience?
Where are they going to find your brand?
Um, and making sure that you are available there in all of the ways that you can be.
I I would include it in your however frequently you do your SEO reporting, but I would incre I would include it within your SEO reports.
So say you report monthly, it should have its own um
Portion of your report dedicated to what is going on with LLMs.
How are they sending traffic to our site?
Are they sending traffic to our site?
Is that traffic converting?
If they're not sending traffic, are we still visible within them?
What's the sentiment?
Are people speaking positively about our brand or negatively about our brand?
Because traffic referral is not the only metric that we should be concerned about.
Showing 101–120 of 284 · page 6 of 15
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