Helen Pollett
speaker
284 appearances
4 recordings
1 series
first heard Dec 2025
last heard 4 Dec
Helen Pollett’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Dec 2025 with 4.
Appearances
And I think that means that we we have to approach it from all angles.
Yes, content as in written copy is going to be very important, but so is
still images or videos or other forms of media and we need to consider all of that within our strategies, otherwise potentially we're missing quite a huge portion of how people interact with the internet.
Um and we've got the opportunity now.
We've got the opportunity with the rise of uh GEO and AI discovery to to really make an impact there.
Absolutely.
I d I very much do because there is a lot of opportunity to source really good illustrative content through uh still images or or video content uh from I don't know gosh platforms such as iStop.
But that enables people to access this high quality imagery very easily.
And by being able to do that, of course, you've then got the opportunity to use that within your content and that can then get picked up on the L L Ms and
Whereas I think it sort of fifteen, twenty years ago, the web search is very much dominated by written content.
But uh the advent of social media platforms meant that smaller players were actually able to make a real name for themselves by adopting more of a a visual content first strategy.
And I can see that continuing on with AI discoverability, AI search.
And so I do, I really do feel like it gives smaller brands the opportunity to differentiate themselves in a way that perhaps larger brands aren't really addressing yet.
They've got this wealth of content, written content on their website potentially, but they've not necessarily considered more of the visual aspect of it.
Whereas the smaller brands may well have uh gone visual first because they are engaging much more on social media and building a brand that way.
And so I think there's a real opportunity.
And uh it's one that has a f fairly low barrier to entry, I'd say, which is always a good thing for for S and Bs.
Yeah, I think the first step needs to be understanding who your audience is and where are they going to find content that you have on your website or uh products and services that your brand offers.
Because there's no point addressing social media, for example, if your demographic does not use that particular social media platform.
Uh there's no point really investing heavily in uh AI discovery if
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