Helen Pollett

speaker

284 appearances 4 recordings 1 series first heard Dec 2025 last heard 4 Dec

Helen Pollett’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Dec 2025 with 4.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · SMB SEO in the GEO Era · 1 Dec 2025 podcast

brands that have done really well in those kind of environments and um

bar disastrous algorithm update, they continue to do very well in those environments.

But what we're seeing in the LLMs is actually that those same brands aren't necessarily performing as well in these other platforms.

So it gives the chance to those smaller brands to actually start to get a bit more traction, a bit more visibility.

So I personally am quite excited uh to see what the future holds, as long as my brands is one of the ones that's doing well, of course.

Absolutely.

And there's one thing about uh SMBs or smaller

uh companies is that they do have that ability to pivot a lot quicker.

Um if you've ever experienced start-up life, then you know everything pivots every three months it feels.

So actually there is that opportunity to really go where the growth opportunities are.

You're not having to um steer a massive ocean liner.

You've got a little dinghy that you're able to move quite swiftly.

And I think that's very exciting.

It's a good position to be in.

Yeah, so important.

We're very visual beings, humans, and it's almost like through the rise of social media, quick form content, that we're almost sort of becoming programmed to expect very visual content when we're using the internet.

So I see it becoming more and more important and being able to stand out using visual content is going to become increasingly important, especially within

the LLM platforms because they're a new way of discovering information.

So it's almost like a a brand new frontier for us.

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