Helen Pollett

speaker

284 appearances 4 recordings 1 series first heard Dec 2025 last heard 4 Dec

Helen Pollett’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Dec 2025 with 4.

Appearances

newest first · ▶ plays the moment

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Predict how Google or ChatGPT’s AI assistants will surface local businesses differently 18 months from now · 3 Dec 2025 podcast

Yeah.

It's just gone full circle.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · SMBs will need visual optimization strategies as much as written content strategies—buy or sell? · 2 Dec 2025 podcast

I'm sitting on the fence is what I'm doing.

Uh I don't think you can really have one without the other.

I think given everything we've said today about um the need to consider content as a whole and a holistic strategy, I don't think you can separate the two.

So I am firmly it depends in this answer.

Yeah.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · SMB SEO in the GEO Era · 1 Dec 2025 podcast

Hello.

Glad to be here.

I'm

So excited.

I'm so excited.

We I've been in SEO for nine billion years and for the least the last eight billion of those, not much really has changed that dramatically.

But I feel like we're on the cusp of something quite significant.

And if you have been uh in SEO or around digital marketing for that length of time, it starts to feel a little bit rote if we're not careful.

Um so it's exciting to have this big shake up um that

Two years ago no one really cared that much about LLMs and Chat GPT and what is a perplexity AI.

But now it's all we seem to be talking about.

And I'm excited because I think it's going to be the great leveler for us.

We've seen through the evolution of Google and the other traditional search engines that there have been

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