SMBs will need visual optimization strategies as much as written content strategies—buy or sell?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
4 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
Why do SMBs need visual optimization strategies as much as written content strategies?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
We're gonna roll into kind of the lightning round of the conversation. And so I'm gonna throw some shorter form questions at you, each with kind of their own little theme. And we'll go from there. Great.
Can you really separate visual and written content strategies for small and mid‑size businesses?
So first one. Small and mid sized businesses will need visual optimization strategies as much as written content optimization strategies. Are you buying or selling?
I'm sitting on the fence is what I'm doing. Uh I don't think you can really have one without the other. I think given everything we've said today about um the need to consider content as a whole and a holistic strategy, I don't think you can separate the two. So I am firmly it depends in this answer.
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How can businesses adopt a holistic content approach that blends written, visual, and video assets?
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And I mean, might as well throw video in that too. But I do like that where it's like, yeah, let's let's stop segmenting out these pieces and just view it as content and whatever content is gonna meet that audience, that topic, that intent is probably what should be led on that. So it's more of let's break down these barriers between written visual video. I mean, visual is video, but let's break down those barriers and just view it as content as a whole.
What are the key takeaways and next steps for implementing visual optimization in a content strategy?
Yeah.
Well, with that, that's gonna wrap up this episode of the Voice of Search Podcast. Thanks again to Helen Pollett from iStock for joining us. If you'd like to contact Helen, you can find a link to her LinkedIn profile in the show notes, or be sure to check out her company's website at istockphoto.com. If you haven't subscribed yet and want a daily stream of SEO and content marketing knowledge in your podcast feed, hit that subscribe button on your podcast app or on YouTube and we'll be back in your feed soon. So with that, that's all for today. Look forward to seeing you in the next episode.
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Chapters
5 chapters
1
Why do SMBs need visual optimization strategies as much as written content strategies?
0:00–0:55
2
Can you really separate visual and written content strategies for small and mid‑size businesses?
0:55–1:28
3
What integrated SEO consulting model does Previsible offer for holistic content optimization?
1:28–2:18
4
How can businesses adopt a holistic content approach that blends written, visual, and video assets?
2:18–3:21
5
What are the key takeaways and next steps for implementing visual optimization in a content strategy?
3:21–3:52