Helen Pollett

speaker

284 appearances 4 recordings 1 series first heard Dec 2025 last heard 4 Dec

Helen Pollett’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Dec 2025 with 4.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Predict how Google or ChatGPT’s AI assistants will surface local businesses differently 18 months from now · 3 Dec 2025 podcast

So when we're looking at how that might affect local businesses, it could be, for example, that um more people are using bots to book restaurants or to uh compare prices and those kind of things that they might have had to sort of manually do themselves in the past, it may well be that those start to become a bit more automated through

AI agents.

And I think the best response to that will be for local businesses to really consider are their websites um usable by bots in that way.

If all of your booking system has a capture on it, for example, it might well be that they can't actually do the booking.

So just really kind of keeping up with how are AI agents evolving?

What are they being used for?

What do they need from a website enabled to be able to

um complete transactions, bookings, et cetera.

And is your website allowing them to do that?

And that's all such an unknown at the moment, 'cause really who knows what eighteen months will bring.

Um but that's that's what I think is probably going to be the number one thing that you need to be conscious of.

Yeah, I agree.

And I think we're probably gonna see much more um hyper personalization.

So especially with the L L Ms and um potentially AI agents, they will learn to understand what it is you're looking for.

They'll learn to understand your your subtext that you're maybe not explicitly saying when you're asking them to find you, I don't know, um, a T shirt to buy.

They already know what your size is, they already know the shops that you usually buy at, so they'll be able to recommend

the t shirt in the right sizes from the shops that you like to purchase from.

So there's gonna be a lot more of that hyper personalization happening.

Um, and that is going to be really tricky because you're going to have to break into that somehow.

And that's going to be very brand focused, I think.

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