Helen Pollett
speaker
284 appearances
4 recordings
1 series
first heard Dec 2025
last heard 4 Dec
Helen Pollett’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Dec 2025 with 4.
Appearances
sat everywhere within the business because we touch on so many different points of businesses and that's even more
Um the case with small businesses I would say, because you've got fewer people and everyone has to wear multiple hats.
So you just can't silo you just can't silo yourself off.
um as much as you might want to have fewer meetings, you you are involved in PR, you're involved in creative decisions, you're involved in branding, messaging decisions, you're involved in technology decisions and customer service decisions and everything in between.
Um and I can't remember why I started this rant, but I do think it's very important that we we recognise that SEO itself is evolving, but the companies that we sit within evol are evolving as well.
And uh we need to make ourselves like a Swiss Army knife.
We have to be useful in in lots of different ways to lots of different teams um and also bring them along for the journey because like you say, PR is becoming very important to SEO again, not just from sort of a the digital PR link building side that we unfortunately have kind of as an industry reduced PR down to, uh, but actually in this genuine core what is PR?
um
making sure that our brand is known and the sentiment is positive and that people understand our our reasons for our products and our services, that is hugely important to
GEO uh and it should be hugely important to just core SEO principles.
And and that's something that we can't do alone.
We need to bring in those PR teams along on the journey so they understand the kind of
uh direction that we're trying to go in and how it's impacting our performance.
Because no team wants to push and push and push and do lots of work for another team and then never find out what the results are.
So we need to be um really communicating how we're doing.
how um the PR team's recent article on XYZ has positively influenced the perception of our brand on ChatGPT, for example, and really kind of linking those back so that those metrics are really apparent for everyone involved in that particular piece of work.
That's always been the case, but I feel like it's even more so because we're yet again expanding the kind of the the touch points within the business that we're we're sticking our noses into as SEOs.
Very true.
Yeah.
We like to keyword stuff everything, don't we?
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