Helen Pollett

speaker

284 appearances 4 recordings 1 series first heard Dec 2025 last heard 4 Dec

Helen Pollett’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Dec 2025 with 4.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · SMB SEO in the GEO Era · 1 Dec 2025 podcast

Even if it's our own job titles.

Yeah.

And and you're right, it's it's about capitalising on that opportunity because

Everyone and their dog has sent me an article about uh Chat GPT or visibility in L L Ms recently, from C suite all the way down to teams I've never really interacted with before because everyone is really excited about it and everyone wants a little bit of ownership over it.

So there's a lot of other teams I've noticed who are trying to sort of dabble in, well, how can we do XY and Z within this new platform?

Or how can we make ourselves more visible or are we addressing this?

And they're

really keen to make sure that we are maximising those opportunities.

And that's brilliant because no one ever wants to talk to SEOs because we always just bring problems.

So the fact that people are actually coming to us now and saying, I've got an idea, have we tried?

Are we considering is great 'cause it's an opportunity to really evangelise the work that we're doing.

And that's half the battle in the work that we're doing is um is getting people to understand why we're doing it.

Um and it's not just because we're being annoying that that genuinely is an output that we're expecting.

And I think that um

really in in the current

environment where people are all curious about AI and where that's going, it's a perfect opportunity to really

Bring SEO back to the floor.

Yeah, and and a thirty day action plan, the main bullet point is just going to be audit, 'cause I think that's what you need to do.

You've got to really understand where you currently are um and where are you s you tracking against where you wanna be.

So when I say audio, I'm talking about look at the technical foundations of your website.

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