Helen Pollett

speaker

284 appearances 4 recordings 1 series first heard Dec 2025 last heard 4 Dec

Helen Pollett’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Dec 2025 with 4.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · SMB SEO in the GEO Era · 1 Dec 2025 podcast

cannot stress enough how disappointing it is when I look at SMB sites and find out that they've gone and no index their homepage or something along those lines.

I had a I was meant to be booking a a hotel room for a friend's wedding a few years back and I couldn't find their website on Google because they had no indexed the entire website.

So I emailed the hotel and said, You've no indexed your entire website and got

Zero reply because that's not normal conversation.

Full receptionists, like, why are you why are you telling me this?

But it is so frustrating because you're kneecapping yourself, you're cutting yourself off the knees by not having that visibility.

So start with the technical foundations.

Even if your website's only a few pages big, there can still be quite monumental issues in the way that the bots understand and can read and can uh crawl and index those pages.

So start there.

Um and then have a real look over your content.

Is it still fit for purpose?

Is it addressing your current audience?

And is it addressing them in the ways that they are likely to encounter it?

So have you created content that is

usable uh if it's being shared via social media or i uh is your content engaging if it is being surfaced as a snippet or an answer within an L L M?

Have a look over your content and be willing and ready to rip it up and start again if it isn't meeting the needs of your users or your target audience.

And those thirty days will get eaten up very quickly just by those two things.

But I really do feel it is critical.

Um and from there, that good foundation you can then start to look at well, how can we maximize our our growth opportunities?

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