Henry Piney

speaker

238 appearances 2 recordings 1 series first heard Jun 2026 last heard 19 Jun

Henry Piney’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Jun 2026 with 2.

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Insights, Marketing & Data: Secrets of Success from Industry Leaders · BILL.COM - Janani Venkataraman. When Fifty Surveys Beat Three Hundred? Synthetic data, the challenge for agencies & getting to better decisions in B2B research. · 9 Jun 2026 podcast

I started us going down this rabbit hole and now I've got to pull us back out of the synthetic data rabbit hole.

Back onto what we were actually going to talk about, which was traditional consumer insight and UX research.

When we first met and we were introduced, we were talking a bit about how historically they differed.

but that actually in some ways they've started to come together or they are more similar than they are different.

Is is that right, what I've just said, or would you clarify that in any way?

And and how easy is that?

Because I have heard what have been described to me as some misconceptions around the nature of the types of people.

There's this sort of perception that on the consumer insides people, they're very good at telling stories and articulating things, um, but they can't really add up.

You know, I may be a bit blunt.

Whereas, you know, on the UX side of things, you've got a bunch of engineers who are really good at understanding that, but they can't communicate anything.

That is a perception uh that some organizations would have.

And so how how have you found it in terms of either ease or challenges of of integrating the two sides?

Got it.

Yeah.

Can we put a pin in that for a moment? 'Cause I would love to go back to this question of what's the fifty to fifty five percent that's going to disappear and where is the value?

But just so I can understand like a little bit better.

Whether in build.com or within similar organizations where you have both UX and consumer insight, who owns some of the pieces of it?

So imagine you know you've got things like marketing, because you said historically they've gone after the CMO, that's within sort of consumer insight.

And then you've got usability labs and UXR.

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