Holly Enneking
speaker
341 appearances
1 recordings
1 series
first heard May 2026
last heard 18 May
Holly Enneking’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in May 2026 with 1.
Appearances
And then you're getting into some of that subjective objective.
I do think there has to be agreement for the marketer and anyone else who's involved.
Who gets the final say?
I would argue it should be the marketer, the person who knows the brand, who's representing the brand, who lives and breathes the brand every single day.
Your CEO should hopefully be in lockstep with you on that, but really you should be able to be the one who is making the final call and be empowered to do that.
But there has to be clarity about who gets to have the final say and who's involved in that.
Because again, if you have marketing creation by committee, it's never going to be high quality.
Every layer of review is going to bring the quality down.
And so that's where having your clear list of these are the things that we're checking for every time.
These are the things that we're going to actually spend our human brainpower on making sure we feel great about this content.
and then we've got the right people in the room to say yes, no, or ship it out the door, then you've really empowered yourself and your team to take that content and really leverage it to the best of your abilities.
Usually
I think it goes back to where we started this conversation, which is around building trust.
And that really, at the end of the day, like content that is saying something true to your brand, unique in the market that you really can stand behind and that continues to add value for your audience in whatever context.
pain or challenge it is that you're trying to solve, as long as that is continuing to be the North Star of the content that you're creating, you're going to build trust with your audience and content that's focused around adding value, bringing something unique and useful to the people you're trying to serve.
That's the content that's going to get cited so much.
What we're seeing right now is that it's having the right schema in place and
formatting your documents in the right sort of way so that they're getting indexed is absolutely important and part of the equation.
But in order for your content to stand out, be cited, be something that someone actually wants to take the next step to engage with, you have to be saying something worthwhile.
And AI alone is not going to do that.
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