Holly Enneking

speaker
341 appearances 1 recordings 1 series first heard May 2026 last heard 18 May

Holly Enneking’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
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Recordings per month over the last 12 months — 1 in all, peaking in May 2026 with 1.

Appearances

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And here's what that could look like, or that's gonna have to wait until the next quarter.
We can't like, if we're gonna really make an impact,
focus is critical.
And teams that are getting their sort of, you know, time divided by all of these like spur of the moment things are really going to struggle.
And I think one thing that's great is that, you know, teams can find a way to, you know, leave some capacity for those experimental type of opportunities.
But, you know, 80 or 90% of your time needs to be focused on
at least on a monthly basis, on a quarterly basis, however you like to structure your planning, on the things you know you want to activate.
Because if you can't spend enough quality time in those spaces to know if they're working or not, then you're never going to have any data to actually inform what you do next.
It requires some real investment.
And sometimes going toe-to-toe with some of the other people in the business who are like, well, why aren't you doing that thing?
Why aren't you doing that thing?
That can be really hard, but it's important.
Yes.
Well, I think it goes back to some of the same conversation our product and engineering colleagues are having.
They have to be super focused on, is what we're building delivering what it is that we set out to do?
And I think for marketers, it has to be the same conversation.
We cannot be all things to all people all the time.
We will fall down and we will never meet those expectations.
And in the same way that I think I see at least our product and engineering team at Markup and the teams that I've worked with in the past, like they're always super dialed in on like, here's what we're doing and why and what we're driving towards and what it means.
And I think marketers could really benefit from that same sort of perspective because the second you start trying to
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