Holly Enneking

speaker

341 appearances 1 recordings 1 series first heard May 2026 last heard 18 May

Holly Enneking’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in May 2026 with 1.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Restoring trust in AI-generated marketing content workflows · 18 May 2026 podcast

and doing the things that are fun and being able to lean into how AI can help you unlock and do more of that is really where there's potential.

I think it's when we get scared of AI taking our jobs and our roles, like that's where marketers like take a step back.

But really if you embrace it as like a way to extrapolate and expand the experience and the judgment that you have, that really is where the fun can be.

And, you know, it just,

sets you up to bring even more value into your teams.

And so what I think about as you know, from the CMO field guide is like, the fundamentals are the basis of everything.

And if you can be focused on the fundamentals, be strong in your fundamentals, then AI is only going to help you be more successful.

So you can find it on Amazon.

There's the CMO Field Guide, and then there's also a broader book, Startup CXO, which covers a bunch of other fields as well.

So HR, finance, product, et cetera.

So if you want to learn more about all of the roles in the C-suite, you can definitely dig into the bigger book, but the CMO specifically is also on Amazon.

I'm ready.

I think the biggest mistake that companies are making is treating AI adoption as the finish line.

It is really the starting line and there is so much more that you can be using AI to help your content beyond just generating it.

I think the biggest risk that I see is actually unsanctioned LLMs being used for content creation.

It's a huge security risk for businesses.

And if they're not getting their arms around what tools, platforms, models their teams are using and having insight into that, they are certainly creating some challenges for their business down the road that marketers need to be sensitive to.

I think the biggest thing to know is, or the biggest thing that they can do is be able to set up their teams with the tools they want them to be using.

Businesses need to have a point of view around what they're comfortable with as their level of risk and really bring those tools to their team, especially in companies where there's an AI mandate.

Like if you have a business where you're like, we want our team to be using AI, you need to provide clarity.

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