Holly Enneking
speaker
341 appearances
1 recordings
1 series
first heard May 2026
last heard 18 May
Holly Enneking’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in May 2026 with 1.
Appearances
I really have had the like personal approach and have been lucky that I've worked in businesses where this has really been sort of the ethos of the leadership team as well is that, you know, if something is being said about us in the market that's wrong, certainly we want to, you know, correct the record there.
But at the end of the day, like our...
objective has to be how are we adding value to the people that we're trying to serve and me giving a comparison list of like us versus them doesn't do who does that serve no one like everything that we should be putting out there should really be about like what are the problems that the people who are working with us are feeling and how are we making their lives better easier making them look great in front of the teams that they're leading or working on or the leadership they're reporting to like if the content isn't doing that then like
Then why?
And especially, I think, as people's search sort of habits are really changing, like, you know, we are all a very self-centered people.
I want to know what what I can be doing better, what can be helping me be more successful in my job.
And that's really driving the way that I'm searching and the type of content I'm looking for and what I find value in.
Sure, you know, like a compare contrast is going to be helpful for me, maybe like really down the point of consideration, but like
at the top of the funnel and as we're thinking about how you capture that attention and bring someone in and get them interested in wanting to learn more about you, it has to be about them and what they think and need and want to be able to get access to.
But is there
Yeah, that's one of the things that I think is really fascinating that we've built into our markup AI agents is being able to actually score the content against all of the things that need to be true for you.
So when you're scanning your content, you actually see how ready is this document to go live?
That's really how we think about it is readiness to publish.
And it's thinking about it through the lens of,
and you can pick and choose what it is you want to scan against but say you're thinking about aeo geo and you're really wanting to optimize a blog piece for that you're going to get some flags of here are things that you know either you've got a citation that's really out of date and you need to go find something a little fresher or you have this great answer but the snippet on its own isn't going to make sense and be a good standalone piece for ai to cite like you need to add more context into this paragraph things like that where you can quantifiably say like
yes, I've done these things in order to help my content be ready to go and be able to then have that feeling of confidence when you go live.
I think that's one, that's the continual challenge of content marketing is this like really difficult, like state that we're constantly in of like, good is very much vibes based, like did it, I think it feels
versus like measurement.
And I think it's really interesting as we think about, you know,
how we're measuring, you know, place, like the whole AEO, GEO space, like how we're measuring, like what prompts you're showing up for versus like where you rank in Google, like all of that is just changing so quickly.
Showing 81–100 of 341 · page 5 of 18
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