Holly Enneking
speaker
341 appearances
1 recordings
1 series
first heard May 2026
last heard 18 May
Holly Enneking’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in May 2026 with 1.
Appearances
Like, let's make that piece as easy to do as possible.
Yeah, I think that's an incredible point because yes, different personas or people that you're trying to reach just take in information in different ways and care about different things.
Like when I was at Love, a lot of who we were marketing to was sellers in Salesforce Marketing Cloud.
They have a very different threshold of like,
what is gonna capture their attention, what they care about, what they're interested in, versus in another business, marketing to CEOs and CFOs who are trying to sell executive search, for example.
They're really like, talk to me about cost, talk to me about bottom line, why are you the best?
They just have very different needs that you need to fill.
And so being able to understand and unpack the differences between those and how you write for them and the type of content you create for each of those audiences is very different.
I think sort of building on that too, the type of industry you're in really has an influence on the level of scrutiny.
So if you're in a regulated business, then you've entered a whole new ballgame of like, you can really open your brand up to challenges if you
make a claim that's unsupported, if you put information out there that is not just inaccurate, but not allowed to be public.
There are a lot of things that you can really get in trouble from either a financial or a legal perspective that you really have to be careful about.
And you get that wrong, and you've created not just pipeline revenue problems, but much bigger business problems.
And so like that is really critical for marketers to be considering as well.
And I think a lot of marketers feel that risk, especially as we think about like the propensity for hallucinations or just things being wrong.
It does a really good job of making their content sound like, oh, yeah, this is perfect.
This is great if you don't give that extra scrutiny.
And that really opens up some like real risk challenges for marketers that they have to be aware of.
I think guardrails are really essential for how anyone is approaching evaluating the quality of their content, because it really gives you that rubric to make sure that you feel like something is published ready.
Like at the end of the day, that is what we're trying to get to.
Showing 161–180 of 341 · page 9 of 18
← Previous
Next →