Howard Lim
speaker
410 appearances
1 recordings
1 series
first heard Jul 2026
last heard 22 Jul
Howard Lim’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
Are you going to be price driven or are you going to be value quality driven?
Okay.
Most companies that we work with, nearly almost every company that we work with, we tell them to be value-driven because that will set us apart than price-driven.
When we're price-driven, you're beating up on pricing, especially when it comes to B2B, okay?
They go, well, how can we get it where we're more than just price-driven, more than just price-driven?
I said, because you've got to create a brand.
If you go through your website, you're a totally commodity.
Everything you start talking about is about the features about your product that anyone else can say, but it's not talking about the benefits.
It's not talking about the brand from an emotional standpoint, how people could benefit from that quote-unquote product, even if it's a B2B product.
So a lot of times I started with a one hour intake where I'm reviewing all the material.
like everything they've produced to represent their brand or website, social media, if it's a product design or product design, everything.
And what I, first thing I noticed is they're, they look like, they look like Sybil, like that old classic movie, like a bunch of personalities.
So there's different looks and fields, different fonts, different colors, and different tone.
As far as the copy, I'm reading a copy on social media.
It doesn't relate to the actual brochure.
This brochure does not relate to the website.
So it looks like 10, 15 different companies.
Guess what?
You're now positioned in a way that you never get noticed.
Because a company that looks like 50 different companies versus like one company like Apple, guess what?
Showing 181–200 of 410 · page 10 of 21
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