Howard Lim

speaker

410 appearances 1 recordings 1 series first heard Jul 2026 last heard 22 Jul

Howard Lim’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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The Vault Unlocked · How Real Brands Build Trust and Consistency (Most Companies Miss This Entirely) · 22 Jul 2026 podcast

The one company that's going to get noticed is the one company that actually is very clear who they are, what they stand for, and has a clear identity.

So the first thing I look at is the identity and understand that a lot of times, well, every time I ever work with a company where they're disjointed,

and there's no alignment there's no consistency it's no unification about and not even their unification like they are using the same color same fonts there's no unification about still of who they are as an overall position and would you say not even just who they are but who they actually want to target

Exactly.

So a lot of clients, they go, well, we're talking, let's say X, Y, and Z. We're targeting Z, but when I look at how they're targeting, it's really to X. And then they're trying to figure out why they're not getting their ideal customer.

and it stands for Strategy, Implementation, and Management.

So the first part is strategy.

We do a one-day, two-day, and a three-day, okay?

So if you work on a one-day, two-day, and three-day, the core central is getting to that position, exactly what we're talking about, like who are you, what do you do, what makes you unique?

The uniqueness is what's super critical because if you're just saying, hey, we sell this widget, you're right, that just becomes a commodity.

You have to look at it from the standpoint

What are you doing uniquely that is unique from everybody else that actually adds more value to your ideal customer?

And believe it or not, like, again, when I work with companies, you know, usually it's repositioning them

rebuilding them, repositioning them, redesigning them.

And what I find is that they have all the gems.

They're just all buried.

They haven't been asked the right questions to unlock those quote-unquote hidden gems.

Windows are brought to the surface when I look at all the data points.

Um, then we're like, okay, now we can make this into a brand.

So now we've got, so they, they offer all the content.

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