Iain Carter

So times become less relevant.

People get very excited about times and records, which mean things, but actually shoes are making a lot of them redundant.

The thing is, I'm not sure you can, but it is.

I suppose you could.

Well, no, you could.

You could, but that horse has bolted now, wearing those shoes, bouncing along really quickly.

So those records are there.

And records are important in athletics to measure people in progress.

And people love to see records broken.

Remember in swimming when they had the...

The suits that were like the skins that suddenly all the records tumbled.

So you'd say, well, is this person really a better swimmer than Mark Spitz or whoever it might have been?

And it wasn't.

It was because the equipment, minimal equipment in swimming was better.

So golf doesn't have those measurements because it's people competing against one another, not the clock.

But, um, but driving distance, driving distance, I suppose you could say, yeah, it was still amazing to see, but it's a triumph as much for technology and footwear as it is for, for sort of marathon running.

Because if you, you know, if you put Ken and Issa McKellie in those positions.

in those shoes if you put paula radcliffe her run when she was four minutes quicker than anyone else had ever run if you put her in the shoes her world record would still be standing but um yeah there's i mean that sounds an awful lot like me pouring cold water i was about to make that point

No, but you can't ignore it.

No, it's part of... People say, what's it done to shoes?