Ian Carter

It's a marketplace.

The PGA Tour have won out.

They've benefited from a stronger dollar since the financial crisis.

There have been other boons and they've been beneficiaries of other types of policies like pension programs, the fact they were a charitable organization and so business could offset costs, blah, blah, blah.

But look...

fundamentally no one's ravaged anyone in this and there's been no monopolies it's just been competition that's won out and the pj tour frankly have done a much better job offering pre-live seven and eight million dollar prize funds to golfers whereas the best the depot talk offer was three or four and

We don't complain about the fact that Manchester United play in the UK 20, 38 times a year.

It's football.

It's the Premier League.

It's based in England because it's the strongest league in the world, and it's just the way it works in golf.

Now, I don't love all of that, but unless Australia, South Africa, the UK, European companies and businesses can find a way of stumping up the money that, frankly, American companies do, it's not going to change.

You know, the only way it can change is if you get the kind of irrational spending that we've seen with PIF.

And it's not, as we've said, it's not likely to happen again anytime soon.

Yeah, and it'll be interesting to see what the PGA Tour do.

I personally, if Liv is, again, it's another if, if PIF are removed from the golfing ecosystem, then I think the PGA Tour should cut prize funds by at least a third overnight, because they have to recognize that there's a sustainability aspect to it all, and it isn't sustainable to play for 20 million at an event.

Again, we haven't got enough time on the podcast to touch on all these things, but I think it's technological innovation that you're referring to, and I don't

You don't need to spend $60 million a week to get that kind of technological innovation, but they've had to to get the players there.

You could have spent a million extra a week and had shot tracers that improve the product for us on TV.

I know I would push back on Phil Mickelson.

I don't remember when he said it, but he reckoned they were playing 5G chess.