Israel Krush

He goes for tennis and table tennis and all the other extra magics.

I'm happy to show you some magics when we meet.

But I think that being able to taste so many varieties of topics and becoming...

good to a level, to an extent, in them, made me like this, you know, I can juggle a lot of things.

Yeah, my wife didn't ballroom dance with me, but definitely.

So obviously as a kid, my parents needed to bribe me to go on this one, you know, as a male for ballroom dancing at the age of 13, you can imagine.

So they bribed me with video games.

And it definitely helped my posture.

So all of a sudden, you know, I'm with my back up and I have confidence, you know, way more confidence than I should have had.

I doubt this experience, but I think that, yeah, probably I impressed my wife with my confidence, not with my ballroom dancing skills.

Thank you so much.

I think that you've mentioned about the brand and the fact that we're doing a good job with marketing, which I agree, we have a terrific CMO and a marketing department.

But I think that brand is way more than marketing, way more than like the design and the website.

Brand, part of it is the people.

And I think that one thing that we've done very well is the culture that we've built within HIRO.

We have core values.

And again, this is not to be on a poster on the wall.

They are on the wall and we have posters for the values, but it's really the way that we hire

This is the way that we appreciate people.

Now, end of year is coming.