Israel Krush

We have the powers awards, like we are super heroes.

So we have powers, that the powers are our values.

So P would be persistence prevails, which is my favorite one.

Another one that a lot of people, customers, by the way, also people that chose not to be customers like the most is open book, no bullshit.

And again, this is a way of life.

This is not all for a marketing slogan, right?

If we're not going to be a good partner to you, I would tell it to your face.

I don't think that we're going to be a good partner to you.

And vice versa, right?

So it doesn't mean be rude.

It's just like, I mean, be very open about stuff, right?

So I think that the R is relationships are everything.

So I think that's...

Culture is a very strong piece of what makes Hyrule great.

Great to work in as an employee.

We're hiring a lot of folks.

So welcome to check out the career page.

But also great to be a partner of.

So I think that our partners really appreciate us because of our values and what we stand for and how we operate, basically.

So I think that this is the number one thing that...