Jack Crivici-Kramer

Many of us are satisficers.

So Blank Street is neither the highest quality nor the lowest price.

It's happy getting a B+, because the cost and resources to get that coffee to an A, it's not worth it for most coffee drinkers.

Like we said, they're Goldilocks-ing.

But we haven't even hit Blank Street's biggest innovation, which has nothing to do with price or location or a self-driving espresso machine.

And trust me, Jack did say, why don't you guys have the price of the large on that thing?

So Jack, what is the takeaway for our buddies over at Blank Street?

Your money decisions are made...

in three seconds.

Now, Yetis, Jack and I believe in a few truisms.

One of them is that every industry can learn from the hospitality industry.

And one lesson from hospitality is that the tiny moments matter.

Yes.

The difference between a lifelong customer and a one-time customer can be determined by the tiniest detail.

So Blank Street has an interesting strategy.

They call it the pour.

I witnessed the pour this morning.

When your coffee is ready,

They call you up before your coffee is ready.

It is only once you are in front of the barista that they execute the finishing stroke.