Jack Crivici-Kramer

The pour.

The pour.

The pour.

Pouring that espresso into your cup.

They will only do it if you're there.

Yeah.

And it really makes you feel special.

Would you say theatrical?

It's theatricality.

I was going to say theatrical.

Like Bane.

Those three seconds have an outsized weight in your memory of the entire customer experience.

Those three seconds, the pour, is what converts a one-off commuter grabbing a cup to a committed long-time customer.

Jack, I think you're saying to add it all up, those three seconds are how a just-good-enough-former-coffee-now-matcha chain is now worth nearly one billion bucks.

For our third and final story, Anthropic's new AI is so smart, it just escaped its virtual cage and went rogue.

But unlike the scientists at Jurassic Park, Anthropic is asking for help.

But yeah, it is.

If we're going to tell you this story, the first thing we've got to point out is that AI companies, they're not good at name-storming.

They need better names for their latest models.

They need to brainstorm better names, like GPT-3, Gemini 2.0, Lama 4.0.