Jack Crivici-Kramer

Um, surge pricing in aisle six?

Uh, we got a takeaway here.

When companies optimizing prices, we've got a field guide on how to avoid them.

But yetis, before we hit that wonderful mix of stories.

Whoa, love the mix.

Honestly, fantastic mix today, Jack.

The most viral luxury skincare right now that you need to know about, it's actually made of kelp.

Get this though, it's kelp that, listen,

to music.

First of all, kelp, it's like the grass of the ocean, right, Nick?

Basically like kale, but it's enjoyed by the little mermaid.

So this brand is called Creme de la Mer, and it's the hottest skin cream from Jennifer Lopez to Chris Hemsworth.

But this skin cream secret ingredient is a 24-7 DJ who plays music to it.

Here's the context.

La Mer was invented by a crazy surfer dude out in California who loved kelp until the company got acquired by Estee Lauder.

The key ingredient, miracle broth, which has been marinating in the sea kelp.

But for some reason, this $400 jar of miracle broth wasn't working after that Estee Lauder deal closed.

So Estee Lauder went back in the books and checked the OG recipe.

And what did they find, Jack?

They found a missing ingredient.