Jack Crivici-Kramer

One takeaway, please.

Jack, what's the takeaway for our buddies over at Walmart?

We need a field guide to price gouging.

Yetis, you were with us during the pandemic.

And we told you about how there were many variants of inflation that popped up every few months.

You had inflation.

You had shrinkflation.

You had swapflation.

Those were the main three.

Now, with technology taking over the price tag, we need a similar lexicon to describe this priceocracy we're going to be living in.

So here's how Jack and I are looking at it.

First, we've got surge pricing, which is the short-term anonymized supply and demand mismatch like Ubers on New Year's Eve.

Then you have dynamic pricing, which is a little more long-term.

It's what airlines and hotels have been doing for a long time.

changing the price depending on when the flight is.

Then you've got algorithmic pricing, which is dynamic pricing, but on steroids, right, Jack?

The prices are constantly updated for profit maximizing.

Which has now led to surveillance pricing, which we're not sure is here yet, but it will be unless Congress bans it.

Surveillance pricing is using AI to stock you online and to read all your publicly available data to offer you one price that maximizes your price you're willing to pay.

We also call it spy pricing because it's spying on your Instagram page.