🍦 “Picasso of Pints” — Van Leeuwen’s boom. Reddit’s Un-Googling. Gen Z’s Retirement-Maxxing. +LeBron’s salary cut
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What is the main topic discussed in this episode?
Hey, Eddies. Nick and Jack here from the T-Boy Studio about a special episode that we're whipping up for you.
This August, we're doing a T-Boy Hotline episode, our special format where we hear from you. And this time, it's all about comebacks.
So you got a business comeback story, a career comeback, a life comeback. Guac was extra. Now it's not extra. We want to hear it.
So send in your text or voice message to thebestcomebackyet.com, and you'll get in the episode this August.
Thebestcomebackyet.com. But in the meantime, Jack. Let's hit the show.
This is Nick. This is Jack.
Welcome back. It is Monday, July 27th, and today's pod is the best one yet.
This is a T-boy. The top three pop business news stories you need to know today.
Funnest place in finance. Jack, everyone wants to know how the s'mores went last week. What do you think?
So good. I built a bonfire on the beach to prove Perfection. No spoilers. Now, the limiting resource, unfortunately, was chocolate. Yeah, it was. So a couple of you had to have chocolate-less s'mores at the end.
Kind of the most important resource. Kind of the most important. I know. We may whip up a story. There is a business takeaway here. I had abundant graham crackers. No one wants the graham crackers. In the meantime, we got three fantastic stories for today's show. Jack, what do we got on the T-boy?
For our first story, the fastest growing dessert brand in the country is Van Leeuwen ice cream.
Because Van Leeuwen made one change, one creation. Crazy colorful change.
For our second story, this one's wild. Reddit is considering un-Googling itself. Reddit may remove itself from Google search on purpose.
Because zero click searches, Google zero, and the most famous song from The Who.
And our third and final story. Guess who's retirement maxing right now?
Who is it, Jack?
Gen Z. They're three times better at saving for retirement than Gen X was.
So us millennials are going to tell you the current balance of our 401Ks.
Well, at least I am. I'm excited too, man. I'm excited. I got the account balance. Before we hit that wonderful mix of stories.
I forgot my password to my brokerage account, but it's good.
I'm good to go, Jack. It's official. LeBron James is taking his talents to Rittenhouse Square.
The number one basketball player, LeBron, is now a 76er. He announced it on the 24th day of the month for his 24th NBA season. I mean, Jack, this is the biggest sports moment for Philadelphia since Rocky ran up a set of stairs.
It's the biggest signing for Philadelphia since the Declaration of Independence.
Biggest media moment for Philadelphia since Bradley Cooper's chin and silver lining playbook.
But the most fascinating part of this signing is that LeBron just took the biggest pay cut in sports history.
Get this, from $53 million last year with the Lakers to $4 million this year with the 76ers.
That is a 92% drop in salary for LeBron.
Airball, 92% down, Jack.
The 41-year-old just put himself on the bargain basement shelf.
It's like a Filene's basement, Jack, from number one highest paid in the league down to 317th.
How can packaging redesign make Van Leeuwen the fastest-growing ice cream brand?
So why is LeBron James discounting himself? Well, he thinks the 76ers are most likely to win an NBA Finals this year.
And he's already worth $1.2 billion, the only billionaire in the NBA right now.
So he's not sweating it. And Nick and I decided, eh, let's create a list of famous salary slashers like LeBron.
Yeah, we whipped up a whiteboard list of the business leaders with the biggest pay cuts in history. Who we got, Jack?
For his final season at Apple, Steve Jobs took a salary of just $1.
When Chrysler went bankrupt in 1979, CEO Lee Iacocca accepted only one buck as payment.
During COVID, Bob Iger of Disney canceled his entire salary. No dollars.
And for 20 years, Jeff Bezos kept his Amazon salary at the quirky number of $81,840.
I got a feeling that quirky number was dictated by his accountant, though, Nick.
A highly strategic jack happens to be the bare minimum price to just get the health benefits.
So these are famous self-salary slashers. And sometimes they do it for empathy with the workers.
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Chapters
4 chapters
1
What is the main topic discussed in this episode?
0:00–2:49
2
How can packaging redesign make Van Leeuwen the fastest-growing ice cream brand?
2:49–21:41
3
What specific packaging change did Van Leeuwen make in 2016 and why did it work?
21:41–23:22
4
How did Van Leeuwen use color and social media to boost grocery sales by 50%?
23:22–24:21
Speakers
2 identifiedMore from The Best One Yet
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