Jaeden Schafer

It's linked in the description.

Okay, so just on Thursday, Reddit said that they were testing a new AI driven search experience.

This is going to kind of mix some community recommendations with products from their shopping and advertising partners.

And there is a small group of US users right now that are going to be seeing some of these interactive product carousels inside of search results.

So there's going to be pricing, there's going to be images and a direct link to buy.

So it's kind of like ads built into their

AI search experience that they have kind of been talking about and rolling out.

I think all of this really is trying to build on top of their, they have a huge strategy where they're trying to turn their community conversations, which is what Reddit's known for, right?

Everyone asks a question and people respond.

And so these community conversations, they're trying to turn them into

actionable commerce, right?

Actually being able to put ads in.

Reddit has been notorious and famous for being basically this platform that is really skeptical of ads.

They're very suspicious.

They don't like clicking on them or buying things from ads.

This is kind of what Reddit is known for.

And Reddit, obviously, that's like a flavor and a community that has got a lot of users.

But at the same time, Reddit needs to make money.

So last year, Reddit said that they're going to introduce their first shoppable ad formats.

They're