Jaeden Schafer
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which basically are going to show you personalized product recommendations, which are based on your user interests.
Now, they have a whole new search experience push that they're doing right now.
And I think that whole concept is going to try to, you know, further this by basically putting these purchasable products directly into organic search queries.
And I think it's interesting because Reddit has so much data on their users, what subreddits they're in, what types of things they're interested in.
Monetizing that and helping helping their users to see things that they might be interested in is a no brainer.
So I think an example of what this might look like if a user is searching for something like, you know, best noise canceling headphones or maybe like an electronic gift idea for like a college student.
If you're searching for those, you might now see a product carousel at the bottom of the results page and the featured items are going to be pulled from the products.
So there's going to be things that are specifically mentioned in related posts and comments, which is interesting, right?
So it's like on Amazon, when you search for products and you see them, you can obviously go see reviews below the products.
And so Reddit is trying to make it so that when you see these kind of product ads, you can see conversations that are and comments and posts that are happening around those products, right?
The new Bose headphones, are they like any good?
And then you see like people actually talking about them.
Now, I'm actually going to go ahead and say, I think this is...
Basically, anyone that has ever purchased, you know, not anyone, a lot of times when people are purchasing electronics on Amazon, you go straight to Reddit to get the reviews to hear what people actually think about it.
It feels like the Amazon comments and reviews sometimes are honest.
Sometimes you could you feel like they're purchased or they're
bought it or like they're just some suspicious stuff going on, some fake stuff going on with Amazon.
I know they try to fight that.
But nevertheless, because it's a commerce platform, you see that a lot.