James Gill

Like, there are so many companies out there that are worth so much more than $10 million.

Like...

you know and a lot of the stuff we need to do to grow is not is not rocket science there's a lot of like playbooks of how you get from 50 to 100 km or 100 to 200 to 500 to you know and i feel like we need to give it a shot because you know we're in such a great space we're building such a great product such a great company there's so many ways this could pan out and i would rather take the risk on seeing it through and sticking with it until we do that and

because I don't want to look back and say, oh, imagine if we hadn't sold.

Imagine if we had kept going.

I don't want that regret in a few years' time.

And I don't think I'll regret giving it a go.

Oh, I'm a big fan of Tribes by Seth Godin about building a following, not just a customer base.

I love that book.

Um...

I'm a big fan of Hiten Shah, actually, who's obviously in our space and just an absolute machine when it comes to building a SaaS business.

I love it.

Favorite online tool, I think...

I love Things, which is a to-do list app for the Mac and iPhone, beautifully designed, and it helps me keep my life in order massively.

I am not married.

I am in a very nice relationship with a lovely lady from Scotland.

Oh, I... Oh, my God.

I wish I... That's a great question.

I wish I knew how...

how long it takes to build a really good company.