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James Reed

๐Ÿ‘ค Speaker
See mentions of this person in podcasts
900 total appearances
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Podcast Appearances

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

Yeah.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

So from the ground up makes sense.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

And what about other accessories?

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

Are you doing that as well?

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

So did you have a men's range at one point?

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

What do you do in menswear?

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

Right.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

Well, I suppose it's good to know who your customers are.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

Absolutely.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

And to give them the best service and products that you can.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

And if it goes too wide, that might...

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

Might suffer as a consequence.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

So you said you had some sort of iconic products year in, year out.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

How many would you put in that category?

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

Yes.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

And that gives you a sort of guide as to what to do for the clothing range.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

Yes, and where.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

Right.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

But this is a sort of knowledge that you've developed over time, a real expertise that feels quite uniquely yours.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

For the clothing.