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James Reed

๐Ÿ‘ค Speaker
See mentions of this person in podcasts
900 total appearances
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Appearances Over Time

Podcast Appearances

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

She originally trained as a painter in London before moving into design work in Spain.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

and her business is in a sense a fusion of British and Spanish style but Penelope is going to tell me more about that in a moment so thank you for coming in today Penelope and I'd really like you to begin at the beginning tell us a little bit about how this wonderful business journey of yours which started 25 years ago began.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

Sounds very civilized.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

Yeah.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

So had you told him exactly sort of what you wanted?

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

Absolutely, yes.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

So you knew what you wanted for yourself.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

And then other people said, I'd like some.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

Yes, yeah.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

That was how you started.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

So before we go further, you said you studied as an artist and you started out as an artist.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

Mm-hmm.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

And then your sort of focus, let's say, changed gradually in a way.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

You went from one type of artist to another type of artist, and then to design, furniture, and then to artisan work.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

You just needed to make a living.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

But you arrived in London effectively, from what you just said, Penelope, with two young children, recently separated, divorced, and so effectively on your own.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

And you had to fend for yourself.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

And build a business from the ground up on your own with these two little children in tow.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

I mean, that's a big ask.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

So how did you do that?