James Rogers

It's not the happy people.

Yeah, yeah, yeah.

It's the not happy people.

Yeah, of course, of course.

And it's the people who are part of a system that's trying to stop something from happening.

That's so interesting.

So the business is going strong outside of the United States.

It's dystopian for me to walk into a grocery store in South America and find our products and to walk into a US grocery store and see everything still treated with wax and pesticides and go,

how is this possible?

There are better options that actually help people, are better for the world, eliminate plastic, eliminate pesticides.

And we don't have access to them in the US because a small

group of people want to bury these options.

And technology growth is happening in every single industry except for food.

I resonate with that.

Yeah.

Yeah, it's truly mind blowing.

And just how disconnected we've gotten from food.

Most people's connection to food is they go to the grocery store and they pick up a piece of food.

I started growing.

a lot of food, tomatoes, peppers, this kind of stuff, there is something amazing about growing food.