James Rogers

So then to pivot and start looking at, we don't think about fruits and vegetables as made out of stuff.

We think of them as fruits and vegetables.

But they're mixtures of really specific things.

molecules.

And so it was, what's the skin made out of?

And it turns out they're made out of these plant oils.

And it was, huh.

So these skins are made of plant oils.

And then it wasn't just that the strawberries, it wasn't just that the orange skin was made out of these plant oils.

It was the strawberry skin was made out of the same thing.

And that was like a big, that was like a mind blower.

Because it was, well, wait, if lemons last a really long time and they've got the same thing,

Yeah.

As a strawberry.

Why can't you apply?

Can we just do more of that?

Yeah.

And it's so simple at one level, but we were so addicted to refrigeration and pesticides and plastic wrap to try to address this stuff.

This idea of using something plant-based was, at the time, it was kind of crazy.

I mean, my yearly salary was $24,000.