James Rogers

So this was like a 50% bonus.

It was enough to incorporate the business.

First business address was on Del Playa.

No way.

Yeah, we were at the end of the street.

I was in grad school.

Good.

No, that's actually good.

I was able to do the research, and it got to the point where it was, you know, I couldn't – there was no proof that it would work, this idea that we could add – we could strengthen the peel and it would last longer.

It was kind of the, well, the lemon lasts longer than the strawberry, but –

Will it work if we actually build a business around this?

And so it was research, research, measure, measure, measure.

But OK, at some point, I couldn't figure out.

I couldn't find a reason it wouldn't work.

But also, there was no word written that it would work.

And so it came to the point.

Well, that's what's wild is there was when we- And I'm joking when I say- No, no, no, but kind of.

I mean, that was how simple it was supposed to be.

But how do you tell whether or not it's working?

Actually, it's kind of hard because normally if you were going to apply it to an apple, you'd have to wait a month to see what happened.