James Rogers
👤 SpeakerAppearances Over Time
Podcast Appearances
And that's just a really long product iteration cycle.
And so we actually developed these time lapse camera systems.
It was kind of our first product so we could see tiny changes.
Same tree you had to do.
That was a big problem in the beginning.
We were going to the grocery store and buying fruit and going, why does this one rot faster than this one?
They came out of the same bin.
Well, it turns out those could be potentially from completely different countries, let alone different orchards or different trees.
And most of them have gone through this supply chain.
The average apple that's eaten in the US is a year old.
No way.
No way.
If you're eating an apple in July, it's hitting its first birthday, basically.
Yeah.
Yeah.
And we can get back to that.
Yeah.
You know, we, you keep hearing about this farm to table thing, but the two is obscuring everything that's happening.
Okay.
Right.