James Thomson
speaker
2,279 appearances
7 recordings
2 series
first heard Apr 2026
last heard 12 Jun
James Thomson’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 7 in all, peaking in May 2026 with 4.
Appearances
As you said, it allows you to jack up the number of games by 40%.
But, you know, making the World Cup used to be quite a difficult thing.
All of a sudden it's a hell of a lot easier.
And I wonder if that's going to dilute the competition or make it more exciting.
You know, in some ways it's going to make it painfully long.
This thing's going to go for six weeks.
Oh, God.
It's three times longer than Olympic Games.
And so you wonder if that's going to make it hard to capture interest over that entire period.
We're already hearing that the interest in America isn't that high anyway, although the tourism and visitation sounds like that'll take care of that largely.
So yeah, there's a lot to watch here.
How full will the stadiums be?
Will the interest wane over the course of the tournaments?
Does it feel like the sort of specialness of the World Cup's been diluted with that increase from 32 to 46 teams?
But Anthony, let's come back to that $10 billion US revenue figure.
How's it actually going to be collected over the course of the six weeks?
And how does it compare to the previous World Cups?
Well, it's about 30% more than last World Cup, James, albeit it's achieved with a lot more matches.
So the FIFA is trying to get much more bang for its buck, but then you also sort of dilute the returns you get as well.
So they are more matches, but probably the return per match, if you looked at it like that, it actually goes down.
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