Jason Bailey

I mean, they know this, right?

They're planning this out.

Zach, I was wondering if you could explain what that was about.

I would love to.

Pokemon is so fascinating because it is, if not the biggest, one of the biggest brands in the world.

Everyone knows what a Pokemon is.

And yet with the games, there's a significant amount of criticism that they just never live up to players' expectations.

And this latest game takes place in one city.

It's based on France.

But like, it feels like you're playing a game from 2001.

Like the graphics are just really low bar graphics.

It's clear that the Pokemon company at large isn't investing that much in the video games, and that's really put off a lot of gamers.

Well, you know, it's a big company, and you can actually look at their earnings reports.

And video games is just a small slice of the money that the Pokemon company makes.

They make a ton of money off of the trading cards, actually, if you can believe it.

And, you know, there's been a lot of rumors of exactly how much you're spending on development of video games.

Some analysts have put it around $30 million.

That's not confirmed.

But, you know, compare that to these AAA games that are oftentimes $100 million, $200 million, $300 million to produce.

This is a much lower level despite the huge brand.