Jason Cohen

speaker

1,168 appearances 2 recordings 2 series first heard Apr 2024 last heard 27 Jan

Jason Cohen’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.

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Top Founders · We just hit $400m in revenues. Here are 9 org chart, people moves I had to make to scale · 23 Apr 2024 podcast

So that's not so good.

Whereas if you put 10 people on that and lots of investment, maybe you could dominate YouTube in your area.

That actually sounds pretty good.

So instead of splitting it up, you want to not dilute your scale across a bunch of projects, but still have just a few things.

That way you're using your leverage to win.

Now, of course, this begs the question, if I'm only going to do a few things, what do I pick?

How do I pick just a few things since I have so many options?

Here's what I actually do with teams at WP Engine and sometimes groups of teams at WP Engine.

The first thing is we sit down, we do this once a quarter, and we say, OK, if we weren't encumbered by problems, challenges, constraints, how would we advance our strategy right now?

So it could be anything.

Maybe there's a feature you know, we all know,

would be great because customers talk about it.

We've invented it.

Competitors don't have it.

We know it's good.

It would be so strategic.

It's how we're going to win, you guys.

So maybe it's that.

This is just some ideas.

There could be all kinds of things.

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