Jason Donovan

trying to out mostly politicians on both sides of the pond that were making legislation against gay rights, but hiding their own sexuality at the same time.

So this militant campaign...

was initially trying to expose this injustice, which seems sort of relatively fair.

Well, it's sort of fair if people are making laws against stuff and not representing their true beliefs.

I mean, you've got to want to do that.

You can't change.

But I don't think it was getting the traction that,

that they wanted.

And so they switched to celebrities.

It started in New York with Tom Selleck, Whitney Houston, Tom Cruise, and then came across to the UK.

And at that time I was in Joseph Technicolored coats, the colors of LGBT, you know, I was blonde head, blue eyed, good looking boy, palladium.

And what they did was they strategically took a picture of me in a white T-shirt that I'd posed many years ago and superimposed on the front, queer as fuck, out.

Put this poster campaign, as they did to Tom Selleck and Whitney Houston, in strategic places in New York and LA where journalists would see the poster, go back to their desks and write about it.

same thing happened in the uk but i was the poster boy for that campaign and i didn't pose with those pictures i didn't pose with the words queer and written on my t-shirt out um but the face the tabloids didn't because they knew it was litigious the face in their bold brazen cool way decided to report on this event

And at that point I think the rumours had sort of gone too far.

I felt it was going too far.

And they didn't ask for my opinion when they presented.

They didn't ask for me to add to the articles.

I probably think they would have known my reaction.

And they printed instead.