Jason Feifer

It's really hard.

I can't put 30 pages of advice on how to do your series C round because that's just not relevant to a broad enough range of people.

How do I do it?

There is one thing that everyone who identifies as an entrepreneur has in common.

Only one thing.

whether they are selling stuff on eBay or they're running a venture-backed company in Silicon Valley.

One thing, the experience of being an entrepreneur.

That's it.

That's the one thing that they have, the experience of being an entrepreneur.

Because whether or not you are struggling to sell something on eBay or you're Jimmy Fallon, you have the same emotional experience of your journey, that it feels lonely and crazy.

You don't know what you're doing at times and you've got to put yourself out there.

Everybody relates to that.

I don't think of it necessarily as motivational and aspirational, though it can come off that way.

What I really think of it as is let's talk to that thing that is so core to what you're doing that in some ways people miss it.

People don't acknowledge it.

I have found that by being real about that stuff and by getting other people to engage with it, I create something that feels like community because now there's a belonging.

There's a reason you come to this brand and you say, this is something that I'm not seeing elsewhere.

I feel as I need this.

This is speaking to me.

This is a part of storytelling too, knowing what your audience needs.