Jason Giles

speaker

830 appearances 6 recordings 1 series first heard Feb 2026 last heard 5d ago

Jason Giles’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 6 in all, peaking in Sep 2026 with 2.

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Insights Unlocked · How to avoid cultural blind spots in AI-powered customer research · 3 Aug 2026 podcast

Could you talk us through an example of where, you know, maybe some of the terms that get used in, you know, particularly like things like trust and convenience, where they might actually be used differently

that have a different underlying motivation or meaning, something tangible that our audience could really understand?

Right.

There, there's an example that you gave, um, on your LinkedIn post around a sentiment that findings were, well, it's too expensive, right?

Like, and that's a very like, okay, well, similar to trust, right?

Okay.

This is a finding like trust is important.

Well, Hey, we're seeing a barrier to, um,

purchase and it's, it's around price.

Can you talk a little bit more about like, what would the story was behind that post?

That is so true.

I know I've had the pleasure for many years watching researchers, and I'll do my own.

I dabble, and what I really find is that when I have a conversation, maybe it's a moderate session, and I'll distill out, and I'll get some findings.

And then I'll watch a researcher, a professional researcher, basically do very similar questions.

but then they like drill in and they really start teasing out.

And when you look at like the findings that come out, mine are like, okay, yeah, you know, like they're good.

But the insights that I'm getting from professional researchers always have just that extra little bit of like, okay, here's the answer to your question, but here's the interesting angle that kind of turned up as part of this work.

And interestingly, if I think about it, sometimes where I'll be working with an AI, and maybe we're doing some synthesis of a bunch of reports or data that I've got.

I get that very surface level feeling from the AI as well versus sitting down with a subject matter expert.

And really, they bring it to life in ways that I don't quite get from some of the technology right now.

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