Jason Shafton
speaker
160 appearances
1 recordings
1 series
first heard Feb 2025
last heard Feb 2025
Jason Shafton’s voice in public audio — every appearance, attributed to the second.
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Yeah, absolutely.
As a as a 20-year growth marketing veteran, I couldn't have avoided an SEO, right?
It's it's a critical part of uh of a growth and marketing strategy.
And so over the course of my career, from Google to a number of startups to a big uh entertainment network in New York, I just had to understand and and utilize all the tools in the in the toolbox to to grow and help the various brands, products, and services that I've marketed grow.
So a bit
Been very fortunate to work with some of the brightest and sharpest SEOs out there.
And I'm excited to share some of the things I've learned from them with your listeners.
Yeah, absolutely.
So Winston Francois is a growth consultancy.
Uh, it's a little bit different than uh a traditional kind of marketing agency or a consulting firm.
Our approach is to come in and provide fractional growth and marketing leadership at the kind of like head of growth, head of marketing level in partnership with the leadership team and you know, investors, board members.
We work with a lot of high growth tech startups mid to later stage.
And we come in and we
We provide that strategic point of view and help shape the strategy.
And then we actually have operators that can actually execute on that strategy and bring their talents across a variety of disciplines, including SEO, to the business.
So we have teams that think about product marketing, lifecycle marketing, performance marketing, SEO and content marketing, uh, PR and communications, uh, brand marketing, including creative direction, design, copywriting.
So we we bring really a whole marketing and growth team in a
box that we can drop into a to a company and help them scale their operations.
And then the way we're different is we actually will help set up the internal process infrastructure and systems to scale that effort beyond our engagement with the company.
So over the course of, you know, six to eighteen months, we'll we'll build the systems and build the team.
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