Jason Shafton
speaker
160 appearances
1 recordings
1 series
first heard Feb 2025
last heard Feb 2025
Jason Shafton’s voice in public audio — every appearance, attributed to the second.
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Yeah.
And then we'll actually move on to the next company that we're going to help.
And we we help the the company establish their own uh
internal marketing and growth team.
And a couple a couple of successes just quickly.
Uh from my career uh pre Winston Francois, we uh when I was at Headspace, we grew organic traffic from SEO and our content strategy 400% year over year.
A number of the folks that I work with at Headspace now work with us at Winston Francois.
And for our for our clients um that we work with now, we've we've been very fortunate to work with a number of really cool uh leading brands, uh, one of which is Kajabi.
It's
A creator economy brand that helps them build and uh scale their creator businesses.
So if you have online courses or kind of a big list of folks that you want to market to and sell various products and services online, um, Kajabi helps facilitate that.
They're a client of ours that we help scale their traffic, reduce their um their cost per acquisition through a combination of organic and paid efforts.
And another uh more recent uh company that we started working with is called Doorloop.
They worked in the
property tech space.
They're a software for landlords to help them manage their tenant relationships and their tenants and their various properties.
We've helped them dramatically reduce their cost of acquisition and scale up effectively through our approaches across performance marketing, paid search as well as organic search across the various SEO strategies and content marketing stuff we've implemented for them.
So really exciting um to be here and to talk
talk about some of the things we've learned.
I think SEO has changed a lot in the advent of the uh AI boom that we're all experiencing.
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