Jason Shafton
speaker
160 appearances
1 recordings
1 series
first heard Feb 2025
last heard Feb 2025
Jason Shafton’s voice in public audio — every appearance, attributed to the second.
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Appearances
Whereas performance marketing, you put a dollar in and you get a
a dollar worth of ad traffic out.
SEO, you you put a dollar into SEO, it might yield you know nothing back uh in the first month, but you know, two, three months down the line, that compounding effect you could have many, many dollars worth of worth of output.
Well, I know we're going to talk about the KPIs in another another episode, but I but I'll I'll hint at them just to say there's a lot of leading indicators, right?
As we think about the impact of SEO in the short term.
While it might not be that I'm getting that return on investment in terms of actual dollars back into the business, I might be seeing things like improving the traffic, the quality of the traffic, reducing the bounce rate.
You know, the bounce rate is going down, more people are sticking around because the content
Is more relevant based on what they're looking for, the ranking on search engine results pages is going up.
There's a number of ways that we can see in the data that, hey, this is directionally moving us towards that return.
And then as those, as those factors I all kind of come together, that's when the compounding return on investment, I start to see that.
So let's say you know you're not ranking on the first page results for your top keywords and queries that you care about.
And then after making the right investments and
content and technical SEO infrastructure, you start to s improve.
Okay, we had no none of our top keywords ranking now, two or three of them ranking.
Now, oh, ten, twenty of them we're getting in the first page of search results.
And we're starting to see real traffic from that.
And that traffic is starting to convert.
Oh, and now we're actually making money.
Agreed.
Are you familiar with the marshmallow experiment with the with the kids that they did years ago?
Showing 81–100 of 160 · page 5 of 8
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