Jason Shafton
speaker
160 appearances
1 recordings
1 series
first heard Feb 2025
last heard Feb 2025
Jason Shafton’s voice in public audio — every appearance, attributed to the second.
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Appearances
And the other folks are like, Come on, let's like can we get can you hurry it up?
Like, give me the give me the written content.
And then they walk their way over to ChatGPT on their keyboard and they want to they want to just spit something out quickly that's that's not very good, right?
So I think there's there's definitely that tension between those different constituents, as you mentioned.
And then I think the the thing that's prevalent across the industry right now is this misconception that content quality doesn't matter for SEO.
I just want traffic, right?
But it turns into this well, let's just lean on AI generated content or thin content.
Content or bad content to drive uh the bulk of that SEO content on a given site.
And it's just couldn't be further from the truth.
With SEO, content quality is paramount.
And to your point about the updates that Google's making, like this is even more paramount.
And they're they're going to continue to ding bad actors and folks that are that are misbehaving and they're being intentionally vague with the things that they do because they don't wanna they don't wanna hand the the playbook to the adversaries, right?
So
We we have to be white hat here.
We have to do the right thing, which is creating valuable, relevant and high quality content that drives engagement and that is well written and informative, that has, you know, this high converting, that's targeting the keywords that we care about, and that you're helps us build domain authority and and position the brand the way that we want to.
Mm-hmm.
You know, there's a ton of additional signals I could go into, but I'll I'll pause there.
Нет.
That that's the stuff that I think really matters.
Yep, I totally agree.
Showing 121–140 of 160 · page 7 of 8
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