Jason Shafton
speaker
160 appearances
1 recordings
1 series
first heard Feb 2025
last heard Feb 2025
Jason Shafton’s voice in public audio — every appearance, attributed to the second.
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Appearances
Just to hammer home the point that you're making, the the frequent updates of the algorithms means that it's just not worth it to try to game the system.
But rather, it's the best thing you can do as a great SEO strategist is to genuinely build great content that creates real user engagement that's designed to provide value and share information in a way that sends the right
signals back to those algorithms that oh they stayed on the site a long time.
They, you know, they're the the links are being shared on social.
There's a bunch of good signal to the search engines that this stuff is is high quality.
Hundred percent.
Yeah, and I think it actually ties to the first the first point, which is great SEO requires and creates a great user experience.
So if you if you build great content, and to your point about conversion rate optimization and and designing a website that that is seamless and frictionless and makes it easy for the user to convert, as you throw more traffic at it, if it's high quality traffic, the additional users should convert, right?
And if they don't, then there's there's either issues on the quality of the traffic side or there's issues with the
The way that the site performs.
So when we think about like our SEO landing pages, you know, that is the first experience that a user will have with the site.
So it's a it's a critical step in providing a great first impression for the brand and also making sure that you're just following great kind of product design best practices.
Set up your site effectively, um, you know, use best practices for where you place your CTA buttons and colors that you use, high contrast, and things that we that we know to be true for technical SEO and accessibility.
are also good for user experience, right?
And so when we start to build a great user experience, we'll see that, you know, that team that is shouting like, hey, you know, I need more leads, well, here are the 10 things that are wrong on the site right now that need to be fixed.
And it, you know, it's it's always my position that like product trumps all.
Like you you have to give a great product and a great product and user experience before you can go throw a bunch of traffic at it.
Because if it's a if it's a crappy product, if it's a bad experience,
Doesn't matter how much traffic we send, people are not going to stick around.
They're not gonna purchase, transact, become a user, a subscriber, be an engaged uh part of that experience.
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