Jeff Atkinson
speaker
158 appearances
2 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Jeff Atkinson’s voice in public audio — every appearance, attributed to the second.
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Appearances
Best Western Hotels.
What Happened?
With Big Brother Classic
Hello, SEOs.
My name is Jeff Atkinson, CEO of Huggaby.
And this week, we're going to discuss optimizing digital content strategy with UX, SEO, and data metrics.
Joining me is Shay Bordeaux, who is a senior manager of SEO at Vivint Smart Home, which delivers an integrated smart home system
with in-home consultation, professional installation, and support delivered by its smart home pros, as well as 24-7 customer care and monitoring.
Dedicated to redefining the home experience with intelligent products and services, Vivint serves more than 2 million customers throughout the U.S.
and Canada.
Yesterday, Shea and I talked about UX and SEO's impact on optimizing strategy, and today we're going to continue the conversation by determining what metrics to track.
Okay, here's my conversation with Shea Bordeaux, Senior Manager of SEO at Vivint Smart Home.
Shea, I'm really excited to get into this topic with you because I think you have deeper insights than most companies even have access to when it comes to what metrics to track.
When you think about what metrics to track in SEO, the mind sort of first goes to how many keywords do you rank for?
How many clicks a month are you getting?
What's your average ranking?
Where are the keywords ranking and what positions?
how much revenue is coming.
But I know for a fact that Vivid takes this to a whole nother level.
Now, a lot of those metrics, you can't really drive any action from them.
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